Poltekkes Kemenkes Yogyakarta Strengthens Social Media Content and Branding Skills through a Collaborative Workshop

28 Oct 2026

Yogyakarta — Poltekkes Kemenkes Yogyakarta held a Social Media Content and Branding Activation Workshop on October 27–28, 2026, at the Nawasena Room, Directorate of Poltekkes Kemenkes Yogyakarta. The workshop aimed to improve digital content management and strengthen the institution’s branding through cross-department collaboration.

The workshop brought together participants from public relations and promotion teams, lecturers, educational staff, and students. It was designed to enhance participants’ understanding of branding strategies and the production of educational and informative social media content. By involving various members of the academic community, the initiative sought to encourage more creative, relevant, and audience-oriented institutional communication.

Over the two-day program, participants attended sessions covering the fundamentals of branding, the stages of social media content development, and content scripting tailored to each department. These sessions were followed by practical activities in which participants created educational and informative videos to apply the knowledge they had gained.

On the second day, participants explored the content production process, from handling raw footage to video editing. The workshop also addressed the use of artificial intelligence (AI) to assist in developing content scripts. This session introduced participants to the potential of technology as a supporting tool for creative work and digital content production.

As part of the workshop, each group presented its completed video. The presentations provided an opportunity to showcase the results of the practical sessions and receive feedback from representatives of the institution’s leadership or management. This approach ensured that the learning process extended beyond theoretical knowledge to include practical application and evaluation.

Through this workshop, Poltekkes Kemenkes Yogyakarta encouraged stronger collaboration among public relations and promotion teams, lecturers, educational staff, and students in producing high-quality digital content. Such collaboration represents a strategic step toward strengthening the institution’s identity and communicating health education information in a more engaging and accessible manner.

A more structured and consistent social media management approach is expected to support public information dissemination, expand the institution’s communication reach, and reinforce the image of Poltekkes Kemenkes Yogyakarta as a health higher education institution committed to excellence, cultural values, and global recognition.